Challenged to a DanceFight
DanceFight is an app with the goal of creating a global community around dancing, competition, and most importantly: having fun. They enlisted us to give their company a brand that matches their spirit, along with a suite of assets to spread that message to the world.
We built DanceFight a new visual identity that included logos, branding assets, a website, app store materials, and a mountain of unique social posts.
- Creative Direction
- Art Direction
- Project Management
- Motion Graphics
Stand out from the sea of sameness
Life is the most fun when you put yourself out there, and it was important that we created a space where that vibe would thrive. We arrived at that exact place for DanceFight’s look and feel: courageous, distinct, and unignorable.
Make a splash on social
Whether it was on YouTube, Instagram, Facebook, or Snapchat, our goal was simple: grab people’s attention and give them a taste of DanceFight’s world. We created a suite of unique social posts that targeted different audiences with custom design, language, and music.
Style from top to bottom
A growing brand should be relentless, especially where other brands cut corners. We made sure that DanceFight carried its tune from top to bottom, from the website launch to its email campaigns, because the details make a difference.