Online Content

Driving record-breaking sales during the NFL season

During the summer we teamed up with Tostitos, the NFL, and Goodby Silverstein & Partners to help spread the word about Tostitos’ Lucky Bags to football fans across the country.

We were asked to direct, produce, and shoot 19 different spots in a matter of days, and it’s safe to say we exceeded expectations.


  • Director support
  • Art direction
  • Live action production
  • Editing
  • Motion graphics
  • Color and mix

Nineteen spots, millions of views, and one shiny award The challenge: 19 unique standalone spots. Each for a separate team. In four days.

The result:

Over five million impressions on YouTube alone, and one effie award for the campaign.

5,626,322 Effie Award Logo